Advanced Issues in Partial Least Squares Structural Equation Modeling (PLS-SEM)

Partial Least Squares Structural Equation Modeling (PLS-SEM) has recently received much attention in a variety of fields as diverse as business research, psychology, and medicine. In this project, we seek to advance the method by addressing several blind spots in the development of PLS-SEM. Relevant topics include endogeneity, choice modeling in PLS-SEM, model selection, developing predcitive metrics, and goodness-of-fit testing.