Susanne Schmidt is Professor of International Management at Otto von Guericke University Magdeburg. She completed her studies of International Business Administration with focus on Strategic Management and Marketing at European University Viadrina in Frankfurt (Oder), at École Supérieure de Commerce de Reims in France and at Instituto Tecnológico y de Estudios Superiores de Monterrey in Mexico. Prof. Schmidt has worked as research assistant at the Chair of International Marketing, European University Viadrina, and as postdoctoral researcher at the Chair of Strategic and International Management, TU Dortmund University. During this time she was visiting lecturer at Universidad Católica de Córdoba in Argentina and Chulalongkorn University in Bangkok.