Sales Operations Management
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This project considers an implementation of the sales force deployment problem with explicit contiguity constraints. The task is to improve the existing approaches in terms of fairness: assign sales territories to the sales representatives such that the profit contribution among sales locations becomes more equal. The aim is to find and implement constraints to avoid that and to design and assign sales territories in a "fairer” way. Moreover, the consideration of locational capacities and schedules is intended. The project should deliver heuristic and exact solution algorithms to the sales force deployment problem.
Kontakt

Prof. Dr. Sven Müller
Otto-von-Guericke-Universität Magdeburg
Fakultät für Wirtschaftswissenschaft
Lehrstuhl BWL, insb. Operations Management
Universitätsplatz 2
39106
Magdeburg
Tel.:+49 391 6758798
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