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Mental Models of Corporate Sustainability
Projektbearbeiter:
Matthias G. Will
Finanzierung:
Haushalt;
This project analyzes linguistic representations – the mental models – of corporate sustainablity. By investigating into how relevant actors and stakeholders justify and argue in favour of sustainability, the project contributes to the empirical literature on corporate sustainability and corporate social performance, which is, still, largely inconclusive. To analyze corporate report and interview data, the project uses the qualitative-empirical method „GABEK®“

Schlagworte

Nachhaltigkeitsmanagement, Qualitative Forschung, Unternehmensethik
Kontakt

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