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Veranstaltungen
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Forschungskolloquium DKE: Social Media Analytics - New Potentials and Challenges for Research and Practice (Prof. Dr. Stefan Stieglitz)
Termin:
15.11.2018, 13:00 Uhr
bis
15.11.2018, 14:00 Uhr
Typ:
Kolloquium
Ort:
Universitätsplatz 2,
39106 Magdeburg
Veranstalter:
Otto-von-Guericke-Universität Magdeburg
Fakultät für Informatik (FIN)
Kontakt:
Prof. Dr. rer. nat. habil. Myra Spiliopoulou
Researchers as well as companies collect and analyse social media communication for various reasons. E.g. to understand general patterns of interaction but also to identify potential customers or to offer new services. A variety of methods are used to structure and visualize these heterogeneous data. By conducting a systematic literature we identified the major challenges in the context of social media analytics. Based on two case studies (one on crisis communication in social media and one on social bots) it will be highlighted why 'dynamics of communication' and the 'quality of data' need to be carefully considered for meaningful analyses of social media communication.
The colloquium takes place in cooperation with the Faculty of Economics and Management (FWW).