Olfactory Communication in Real Estate Marketing
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In a field experiment, we partnered up with a property management agency to test whether ambient scents have an impact on the perception of a rental apartment as well as the willingness to rent the apartment. We further test whether ambient scents influence the perceptions of the realtor and the property management agency.
This project aims to test for scientific support of practitioners' claims that ambient scent positively influences business outcomes in retail markets.
This project aims to test for scientific support of practitioners' claims that ambient scent positively influences business outcomes in retail markets.
Kontakt
Jun.-Prof. Dr. Karina Held
Otto-von-Guericke-Universität Magdeburg
Fakultät für Wirtschaftswissenschaft
Juniorprofessur BWL, Experimentelle Wirtschaftsforschung
Universitätsplatz 2
39106
Magdeburg
Tel.:+49 391 6758801
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